Have you ever wondered what is the reason you always get attracted to the cosmetic display item as you walk in the store? Well, I am talking about females specifically. Men are not interested in cosmetics and they are not the target market for these items.
The reason behind this is the beautiful and vibrant colored cosmetic display boxes! Yes, you heard it right. The cosmetic boxes play a key role in attracting customers and increasing sales. So if we say that the display cosmetic boxes are directly involved in the business of cosmetics, it wouldn’t be wrong.
Now when we have an idea of how important all these cosmetic display boxes are, they should be designed in a way they do justice to the purpose of attracting clients and boosting sales.
Here are some of the factors that should be kept in mind while designing cosmetic boxes to be displayed.
- User-Friendly Design
The first and foremost thing is the designs of the cosmetic boxes for display should be user-friendly. Let me explain it to you. Imagine you want to try lipstick in a store and it is stuck in the box. Or the box is placed in such a place where it is difficult for you to reach.
These factors will eventually lead to losing potential clients. So make sure your display boxes are always handy and super easy to use. This will leave a good impact on the user and he or she will end up buying the product.
- Bold Colors
Colors play a huge role when it comes to females. Most of the ladies prefer colorful things instead of dull colors. So try to experiment with bold and vibrant colors in the designing of cosmetic boxes.
The bold colors are mostly eye catchy for the customers and grab the attention faster. But don’t make the designs too loud and bold. This will leave an unpleasant impact on the viewers and they might end up moving to the next counter. Moderation is the key here.
- Cosmetics Protection
The primary and most important function of cosmetic boxes is to protect expensive and delicate items from any sort of damage. Never ignore this factor while designing the display boxes and use sturdy material.
The packaging material should be strong enough to keep the cosmetic items safe in case of an accident while traveling or even on the display.
- Name & Logo of the Brand
Now, this is the most essential thing to keep in mind while designing cosmetic display boxes. Print the name of the brand and the logo in such a way on the box that it is visible and appealing.
The benefit of doing this is the customers will remember the name or sometimes the logo of the brand. It will make it easy for the customers to buy the same product they tried. This will increase the visibility of the brand and generate more sales.
- Printing Style & Fonts
The last one on the list is printing style and fonts. The era of boring same cosmetic packaging has gone and the modern world is all about customized attractive cosmetic boxes. The market is full of unique and sizzling printing styles. You can select one and get it printed for your cosmetic brand.
Fonts play a key role in the brand identity. Don’t get stuck to those same old fonts being used over ages now. Experiment with colorful, unique, sophisticated, and classic fonts. Try out different options available and then select the best for your brand.
Most of the cosmetic items are displayed in special display boxes in the stores. These boxes are custom designed and the main purpose is to attract potential customers. We have discussed a few things above regarding the factors that should be considered before designing the cosmetic display boxes.